Ethical brands should be not an option but a must. In this article we will show you the eco brands and the celebrities behind them.
Ethical or ecological fashion has taken more prominance in the last decade. Small brands that developed a deep sense of belonging for the environment and artisans in developing countries, are no longer just the protagonists.
Currently celebrities have taken part in this eco-fashion world that we hope will be the trend in the not too distant future, and have developed their own businesses taking as a banner the ethical values when making each of their products.
You wouldn't think that behind a man with the iconic hat, there was going to be a supporter of reusable plastics. Pharrel Williams is investing in and designing sustainable fashion through the company he co-owns, Bionic Yarn.
This company creates different fashion items turning them textiles from plastic taken out of the ocean. Bionic Yarn also creates luggage, furniture, and outerwear from rescued ocean plastic – the options are endless! They’ve collaborated with H&M for their conscious collections, Adidas, Kiehl’s, Timberland, and G-Star Raw (where Pharrell is also creative director).
2. Conscious Commerce
The woman behind the brand is Olivia Wilde. Actress/director Olivia Wilde and creative director Barbara Burchfield founded Conscious Commerce as a response to non-sustainable fundraising efforts.
The company creates dynamic campaigns and experiences that connect non-profit foundations to sustainable business models. Additionally, Conscious Commerce works with global brands around the world to integrate social consciousness into current business models, exponentially increasing engagement and awareness.
The company’s objective is to create employment and other socioeconomic opportunities for Africans. Sustainable plant-based dyeing techniques, and supporting community-led initiatives, are just some of the initiative that gather below the umbrella that actress and advocate Rosario Dawson as set high by helping a big community in this great continent.
We love their stunning statement-making patterns that are inspired by the African continent and celebrate traditional craftsmanship.
Co-founded by the talented Colombian actress Sofia Vergara, EBY is a seamless underwear company that was built to give women access to power by providing small loans to start their own business.
EBY has currently its factory in Sri Lanka where they comply with UN Women’s Empowerment Principles, offering guidance to businesses on how to promote gender equality and women’s empowerment in the workplace, marketplace, and community.
This company sells a variety of family- and eco-friendly products, ranging from diapers to totes, and was founded by Jessica Alba.
She decided to start the business along with other co-founders as she was inspired by the 2008 birth of her first child, Honor, and her own history of childhood illnesses to create a company that provided an alternative to the prevalent baby products with ingredients such as petrochemicals and synthetic fragrances. She decided to venture in this business to bring products that were indeed not damaging for people’s health, specially babies.
Which company was your favorite? Which impacted you the most?
Hopefully we can continue supporting brands that support others, like we do in EKIITAYA where we support indigenous families in the Northern part of Colombia.
Want to know more about us? Visit ekiitaya.com
- EKIITAYA -
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